What is Social Media Marketing?
Social media marketing involves the use of social media networks in order to increase awareness of your brand, and to achieve marketing goals. This mainly consists of advertisement on the…
SEO, PPC, or Both?
Asking if a business should use SEO or PPC is a loaded question, a good question, and a frequently asked question. If you had an unlimited budget, the obvious answer…
Steps to Get Higher Search Engine Rankings
Getting on top of a search page is not something that can be done overnight. With almost every business taking their marketing online, the battle to be part of the…
On-Page Factors
The content of a document is what decides if it’s worthy of a position in a search result. It is the content the user intends to see, so it’s immensely important to a search…
The Best Lead Generation Sites For Contractors
I belong to a number of different contractor forums, and it seems like almost every day I see another user posting the same questions" Has anyone tried this? or "What…
Why Google’s Algorithms Matter
Google is one of the most useful search engines on the Internet. Some people claim this is due to its massive popularity. But in all reality, Google is great at…
Improve Your Reputation Instead Of Just Managing It
When it comes to ranking businesses with the local search results, the goal of Google's has always been to attempt to model the real world as much as possible. The…
SEO Vs PPC
There is a frequently asked question - which one is better, PPC or SEO? It can be said that there are many reasons for using both, and your site can…
Why You Need Credible Content
We may associate ethos with our literature classes and historical writers trying to prove their point. The point of creating ethos in your writing is to lend yourself credibility –…
Google Analytics
Keeping tabs on your website’s Google Analytics information will help you in keeping your business running smoothly. As overwhelming as the volume of information may seem, there is a purpose…