Reputation Marketing and Reputation Management start with a solid online presence for your business. Every day, local customers search for businesses on platforms like Google Business Profile, Bing Places, Yelp, and Facebook, so the first step is making sure your business is listed accurately and consistently everywhere they look. Once your listings are established, the next step is making it easy for every customer to share honest feedback about their experience, and responding thoughtfully to every review, positive or negative.
Reputation Marketing – Online Reviews Matter!
Reputation Marketing and Reputation Management starts with a solid online presence for your business. With thousands of local customers searching every day on local business directories like Google+, Bing Local, Yelp, Yahoo Local, and dozens of other sites, the key to online success is making sure that you’re listed in all of these directories as one of the most reputable companies to do business with. Once fully established on all of the major online directories that people use, the next step in your marketing strategy is actively engaging customers to leave positive reviews for the services and/or benefits they’ve received.
70% Of Online Consumers Trust Reviews
Well-informed consumers typically read several online reviews before making a buying decision. Nielsen’s Global Trust in Advertising research has found that a large majority of consumers trust opinions posted online by other consumers when deciding who to do business with.
Reputation Marketing Strategy for Online Success!
The best Reputation Marketing strategy starts with earning a great reputation through great service, and then making sure prospective customers can see it. How does a company do that? Reputation Marketing is about building a consistent process that gives all of your customers an easy way to share honest feedback, so prospective customers can read about real experiences with your company and get a feel for your commitment to customer satisfaction. Most people rely on reviews from past customers when deciding which company to hire, and without that social proof, many will choose a competitor with a stronger, more established online reputation.
Actively Engaging in Your Online Reputation Marketing
The result of taking an active interest in building a strong online reputation is better rankings results in the search engines like Google, and ultimately more clients to help your business grow and succeed. Your Online Reputation has a direct result on your business revenue! The better your online reputation is, the more likely it is that your business will bring in more customers. Harnessing the power of customer testimonials, either written or video testimonials, will have a major impact on how your company is viewed online.
Reputation Marketing goes beyond reputation management, it’s about Brand Recognition and becoming a Market Leader in your community.
If you’re interested in developing a Reputation Marketing strategy and taking your business to new heights, let Millennium Marketing Solutions help you get started today!
Honest Reviews, Done the Right Way
Your online reputation should reflect the real experiences of your customers. That’s why our reputation programs are built to follow the review guidelines of Google, Yelp, and other platforms, along with FTC rules on consumer reviews. We never screen customers before requesting feedback, offer incentives in exchange for reviews, write or purchase reviews, or hide or suppress negative feedback. Instead, we help you listen to every customer, respond professionally, and use what you learn to keep improving your business.