Breaking the SEO Rules
In the case of search engine optimization, many try to follow “best practices” and some are often very rigid about following them. While it is true that they usually produce good…
Is Your Website the Accidental Type of Spam?
Many companies accidentally spam-list themselves with search engines, and it frequently happens with a company trying to market locally using certain keywords. They would then add the name of their…
Website Content – How to Utilize SEO to its fullest potential
When companies design their websites, often they look for a clean, simple site design. They try for style while forgetting all about the content when it comes to SEO. Having…
Basics of Algorithm
What is an Algorithm Change? Let us first of all start with what is an algorithm change? When search engines first started operating, search marketers were easily able to derive…
Reputation Marketing: 7 Techniques For Managing And Protecting Your Brand – Pt. 2
Tactic #3. Deal with complaints from customers offline Wright advises that there isn't much to gain from getting into an argument online with a customer. He also says that…
Local SEO: Tips For Staying Competitive Within Google’s Local 3-Pack Pt. 2
Optimize The Off-Page Signals Of Your Website For Local Search You can only get so far with on-page optimization. You need to have very strong off-page signals as well in…
Local SEO – Staying Ahead with Google’s Local 3 Pack
There was a notable upset when Google announced it's decision to reduce the local pack to three listings from the familiar seven. This caused many search marketers to throw their…
How Blogging can Boost Your Local Search Results
If you have an online business or are doing anything online that requires visitors finding you on Google or any other search engine, you need to practice SEO - Search…
Does Your Website Landing Page Cut It?
Research shows that a website’s landing page has between 2 and 5 seconds before a user makes the decision to keep reading or move on. Knowing that your landing page…
Mobile Devices and SEO
The number of people using search engines that would search any further than page one was already small enough, but apparently, this number has dropped dramatically with the rise of…