Is Content Really King?
In the SEO arena, terms have come and terms have gone. People have coined phrases, some of which have worked, and most of which aren’t relevant anymore. First, there was keyword…
Basics of Algorithm
What is an Algorithm Change? Let us first of all start with what is an algorithm change? When search engines first started operating, search marketers were easily able to derive…
Reputation Marketing: 7 Techniques For Managing And Protecting Your Brand – Pt. 2
Tactic #3. Deal with complaints from customers offline Wright advises that there isn't much to gain from getting into an argument online with a customer. He also says that…
Local SEO: Tips For Staying Competitive Within Google’s Local 3-Pack Pt. 2
Optimize The Off-Page Signals Of Your Website For Local Search You can only get so far with on-page optimization. You need to have very strong off-page signals as well in…
Local SEO – Staying Ahead with Google’s Local 3 Pack
There was a notable upset when Google announced it's decision to reduce the local pack to three listings from the familiar seven. This caused many search marketers to throw their…
Improve Your Reputation Instead Of Just Managing It
When it comes to ranking businesses with the local search results, the goal of Google's has always been to attempt to model the real world as much as possible. The…