Retargeting & Remarketing Ads
Prospective customers will visit many websites before making a buying decision. Retargeting motivates them to choose you.
Retargeting & Remarketing Ads keep your brand and your company’s services in front of prospective customers as they research which brand to choose, and ultimately, what company they will choose to do business with. Remarketing to them generates more sales for your company by motivating them to choose you.
Remarketing/Retargeting is essential to making more sales.
When prospective customers are looking to choose a brand for the services they need, 97% of them research 3 to 5 brands online before picking one. Retargeting & Remarketing Ads on various search engines keep your brand in front of these potential customers while they go through this research process by displaying your company’s banner ads on various websites they browse. Thus, they constantly see your brand when they visit other websites, shop on big brand websites or ‘surf’ the Internet, watch videos on YouTube, check news websites, and more. By engaging in this process of remarketing to those prospective customers, you stay front of mind as well as trusted, which motivates more people to pick you instead of your competition.
Enhance ROI with Retargeting Ads
Re-capture Prospective Customers and Sales After They’ve Left Your Website
In the world of online marketing, if you convert 5% of the people who visit your website, you’re doing well. More than 9 out of 10 visitors won’t act when they visit your website and will do further research before they make a buying decision. Most consumers quickly move on, with your business and services in the back of their mind–at best, if they even remember your company at all.
But many of these visitors to your website did a keyword search connected to the services that you provide. They have a need or desire for your services and are likely to turn into business later–when the need is more pressing.
You can hope they’ll find your site again. Or you can stay front of mind with the consumer through the use of Retargeting & Remarketing Ads using the Google Search Network.
Retargeting & Remarketing Ads: Sales Follow-Up On Automation
Retargeting is done via a snippet of code placed on a webpage that creates lists of people who visited those pages. Ads related to those pages then appear on popular sites as they browse the web, sites all across the Internet whether those sites relate to that user’s original search query or not.
Retargeting lists can be very specific, which increases your likelihood of attaining an eventual sale. For example, if someone looked at a particular product or service of yours, you can create a banner ad for that specific product. Maybe you offer a discount if they come back and buy today. Anything to incentivize the prospect to buy is to your advantage.
In other words, this is an automated advertising process to follow-up on prospective customers. The result is that your business stays front of mind. When the lead is closer to making a purchase decision, you have a much better chance to win the business because the now know your brand.
Over 9 out of 10 prospective customers not acting upon their first visit to your website? That’s a lot of potential business–to gain or to lose.
Gain it. Radically transform your Return On Investment with Retargeting & Remarketing Ads.