Does Your Website Landing Page Cut It?
Research shows that a website’s landing page has between 2 and 5 seconds before a user makes the decision to keep reading or move on. Knowing that your landing page…
Mobile Devices and SEO
The number of people using search engines that would search any further than page one was already small enough, but apparently, this number has dropped dramatically with the rise of…
How To Ask For And Get Reviews From Your Customers
It can be difficult for businesses to obtain a substantial number of positive reviews, unless they are part of the food or hospitality industries. Consumers don't usually review their car…
What is Social Media Marketing?
Social media marketing involves the use of social media networks in order to increase awareness of your brand, and to achieve marketing goals. This mainly consists of advertisement on the…
SEO, PPC, or Both?
Asking if a business should use SEO or PPC is a loaded question, a good question, and a frequently asked question. If you had an unlimited budget, the obvious answer…
Steps to Get Higher Search Engine Rankings
Getting on top of a search page is not something that can be done overnight. With almost every business taking their marketing online, the battle to be part of the…
On-Page Factors
The content of a document is what decides if it’s worthy of a position in a search result. It is the content the user intends to see, so it’s immensely important to a search…
The Best Lead Generation Sites For Contractors
I belong to a number of different contractor forums, and it seems like almost every day I see another user posting the same questions" Has anyone tried this? or "What…
Why Google’s Algorithms Matter
Google is one of the most useful search engines on the Internet. Some people claim this is due to its massive popularity. But in all reality, Google is great at…
Improve Your Reputation Instead Of Just Managing It
Ranking factors beyond reviews. Although these features should definitely be taken advantage of, you definitely need to look past rankings when it comes to being motivated to get reviews. …