Through this article, I’m going to explain all that you need to know about optimizing your website for a search engine, including both on-site and off-site SEO. SEO is something that you must do if you have a website. You’re also going to want to have some tools that’ll help you in an SEO campaign. This includes resources for analyzing your competitor’s presence on the internet.
A basic explanation of Search Engine Optimization (SEO) is a method for improving the rank appearance of a website in any search engine, using a process for natural and unpaid results.
If your website achieves a higher rank (your page appears earlier in the search results), it’s going to receive more traffic/visitors. It doesn’t matter what kind of website you have. You can use SEO, but you also must know two ways of applying SEO to your business.
SEO for Products and SERP
Let’s think for a moment about a hobby business located in Columbus, Ohio. Common searches like “Playstation 4” or “What are the best PS4 games” are made all the time, so a business gaming website that contains these search terms has a good chance of appearing at the top of any Google search.
The owner of C1 Partners, Dan Stratford, says that a well optimized website “can be very profitable and many of them can drive over a 1/3 and sometimes over 75% of their sales”. There are businesses that don’t have products/services searches. This sometimes leads to a different approach to SEO. You must be searched by name. People can look your website up through LinkedIn, Twitter, or a Facebook page. This way, you can be found by name or referrals that you may have if you’re getting recognition.
Another common term that you’re going to hear is Search Engine Results Page (SERP). This simply means the position you hold on the page of the of the search results.
The SEO Factors
One of the essential factors is on-site SEO, which can be explained as everything that you do on your website. When someone refers to off-site SEO, this means the activity and all the things that you do outside of your website but is connected to it, such as handing out business cards or brochures with your web address printed on it.
The print content that your website hosts, the descriptions of videos, and the tags you place on images are all examples of on-site SEO, and these are the elements that a search engine scans to so determine your website’s relevancy to queried subjects.
Having the right keywords, the right keyword density, and relevant, useful information is what will determine your website’s position in the search engine.